Having an innovative product that will genuinely improve your customers’ businesses doesn’t mean you will enjoy abundant sales. Time,...

After a long (pandemic-induced) break, IHTF returned in May 2022. International hotel groups - including Accor, Penta Hotels, Nordic...

When entering a new market, it's important to be aware of the challenges in market penetration you may face. There are many different...

8 ways product teams gain value from marketing Many companies would say that their teams could and should work in a more collaborative...

Market penetration strategy is a marketing concept that focuses on increasing the number of customers who purchase or use a company's...

How important is it to have a unique value proposition? What makes you different from your competition? Is it enough to have a good...

The pandemic has made some people sceptical about doing face-to-face events again. But handled smartly, in-person events can have immense...

Content marketing has become a critical part of digital marketing strategies not only to grab buyer attention through search and social...

Refresh your marketing so you’re relevant and seen in the right places in 2022 and beyond. Is your marketing ready for the year ahead? At...

Why Public Relations and Media Outreach is key for long-term business success, not just for building sales Running a media campaign needs...

Without a good value proposition, marketing efforts can only ever go so far. At Haynes MarComs we’re obsessed with value propositions. We...

When you know you need marketing support, the worst thing you can do is go to an agency without a clear idea of what it is you want them...

Building relationships and business travel will be back sooner than first thought. And - Why big pants may feature in your upcoming...

How to communicate benefits of your product that resonates with your target buyer Businesses struggle to make inroads with their market -...

You may not always have the budget for an agency or the team resources or skills to run PR. While this may make your life a lot harder,...

What, why, how, where, when? Ask yourself all these questions and the story will come to you When you first launch a business, a product...

Drive your message out to the market with each communication that you send, ensuring it is a tool to help you achieve your commercial...

A guide to keeping lists clean and making the most of engagement to contribute to your bottom line In email marketing, it’s quality not...

When embarking on any PR campaign, one of the first things you'll want to know is, how will I know if this will work or be successful? ...

Creating trustworthy reference and extending dialogue and industry engagement Building credibility is key to sourcing new customers,...