B2B 2/3

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Jun 10, 20224 min read

What your customers need to know about your product nowadays

Having an innovative product that will genuinely improve your customers’ businesses doesn’t mean you will enjoy abundant sales. Time,...

Conversations from International Hotel Technology Forum 2022

May 16, 20224 min read

Strategy

Conversations from International Hotel Technology Forum 2022

After a long (pandemic-induced) break, IHTF returned in May 2022. International hotel groups - including Accor, Penta Hotels, Nordic...

What are some of the challenges experienced during market penetration?

May 16, 20224 min read

Marcomms

What are some of the challenges experienced during market penetration?

When entering a new market, it's important to be aware of the challenges in market penetration you may face. There are many different...

How to get the product team on board with marketing

May 12, 20226 min read

Marcomms

How to get the product team on board with marketing

8 ways product teams gain value from marketing Many companies would say that their teams could and should work in a more collaborative...

What is market penetration strategy? Everything you need to know

May 11, 20224 min read

Marcomms

What is market penetration strategy? Everything you need to know

Market penetration strategy is a marketing concept that focuses on increasing the number of customers who purchase or use a company's...

7 reasons why a unique value proposition will help you stand out from your competitors

Apr 25, 20225 min read

Marcomms

7 reasons why a unique value proposition will help you stand out from your competitors

How important is it to have a unique value proposition? What makes you different from your competition? Is it enough to have a good...

Mar 24, 20225 min read

Marcomms

The Power of Industry Events

The pandemic has made some people sceptical about doing face-to-face events again. But handled smartly, in-person events can have immense...

The ultimate guide to B2B content marketing strategy in 2022

Mar 7, 20226 min read

Marcomms

The ultimate guide to B2B content marketing strategy in 2022

Content marketing has become a critical part of digital marketing strategies not only to grab buyer attention through search and social...

Jan 5, 20225 min read

Marcomms

Top marketing trends for 2022

Refresh your marketing so you’re relevant and seen in the right places in 2022 and beyond. Is your marketing ready for the year ahead? At...

Nov 25, 20215 min read

Marcomms

20 reasons to run a PR media campaign

Why Public Relations and Media Outreach is key for long-term business success, not just for building sales Running a media campaign needs...

Nov 10, 20215 min read

Marcomms

What is a value proposition?

Without a good value proposition, marketing efforts can only ever go so far. At Haynes MarComs we’re obsessed with value propositions. We...

As featured on Companies Digest - Preparing to outsource marketing

Nov 9, 20211 min read

Marcomms

As featured on Companies Digest - Preparing to outsource marketing

When you know you need marketing support, the worst thing you can do is go to an agency without a clear idea of what it is you want them...

Face up to it: the importance of in-person meetings

Oct 12, 20213 min read

Marcomms

Face up to it: the importance of in-person meetings

Building relationships and business travel will be back sooner than first thought. And - Why big pants may feature in your upcoming...

13 pitfalls to avoid in your value proposition and market positioning

Sep 10, 20218 min read

Marcomms

13 pitfalls to avoid in your value proposition and market positioning

How to communicate benefits of your product that resonates with your target buyer Businesses struggle to make inroads with their market -...

Jun 16, 20213 min read

B2B

Creating a media database

You may not always have the budget for an agency or the team resources or skills to run PR. While this may make your life a lot harder,...

Jun 16, 20216 min read

How to create a company news agenda

What, why, how, where, when? Ask yourself all these questions and the story will come to you When you first launch a business, a product...

What to consider in creating stakeholder comms frameworks

Jun 8, 20215 min read

Marcomms

What to consider in creating stakeholder comms frameworks

Drive your message out to the market with each communication that you send, ensuring it is a tool to help you achieve your commercial...

Jun 1, 20215 min read

Digital Marketing

How to Keep Your Email Database Alive

A guide to keeping lists clean and making the most of engagement to contribute to your bottom line In email marketing, it’s quality not...

Calculating the success of a PR Media campaign

May 18, 20216 min read

Marcomms

Calculating the success of a PR Media campaign

When embarking on any PR campaign, one of the first things you'll want to know is, how will I know if this will work or be successful? ...

May 11, 20214 min read

How to build credibility

Creating trustworthy reference and extending dialogue and industry engagement Building credibility is key to sourcing new customers,...