In this episode, Sofia Muntaner, the Senior Brand Marketing Manager at Melia Hotel International for Zel and Innside brands provides...

Carefully crafted content, designed to educate and help your audience boosts your digital performance and supports your sales funnel A...

The job of a product marketing professional is more often about maintaining the hype and interest in an existing product, rather than...

With 500 hours of video uploaded on YouTube every minute and 100 billion WhatsApp messages sent daily, cutting through today’s noise...

Make your content work harder by tackling all your marketing channels. Maximise investment in your content whether it’s blogs,...

The term ‘public relations’ covers a multitude of communications and promotional methods and one of these is competitions, giveaways and...

What, why, how, where, when? Ask yourself all these questions and the story will come to you When you first launch a business, a product...

A guide to keeping lists clean and making the most of engagement to contribute to your bottom line In email marketing, it’s quality not...

How to Bring Your Social Media to Life With 3.78 billion people using social media - almost half the world’s population - it’s something...

The last year has brought upheaval to almost every aspect of society. Record numbers working from home; businesses pivoting direction to...

In a low-touch economy we need more ways to connect and engage with our sales targets. Often when selling B2B products and services the...

It's all about the digital. Consumers and business professionals were forced to ditch their traditional analogue way of doing things. Out...

COVID-19 has shown the power of PR and how you can get it very right, and also very wrong. Companies quickly pivoted their offerings...

Great copy is central to getting your message across. It characterises your brand’s personality, reinforces your value proposition,...

Design, brand and visual identity are crucial to any company’s marketing strategies. Why it's important to know your brand value proposition

What is the role of content as we enter a new decade....do we really understand why we're doing it? Content is king - no it's a...

This has been written by our writer, Lee - who has been pitching articles for commission to editors for over 10 years. When you see it...

When success is more than proof - it’s the essence and very fabric of your buyer! Case studies are multi-purpose; they are invaluable...

Let's start at the beginning - a purpose of a press release is to announce something newsworthy that will be of interest to the media....

A business has goals. Every year the business needs to maintain momentum, bring in revenue and cover costs all while making profit. There...