COVID-19 has shown the power of PR and how you can get it very right, and also very wrong. Companies quickly pivoted their offerings...

Covid-19 has challenged marcomms strategies like never before. How to approach stakeholders with the right sentiment

The cancellation of travel's big trade show, ITB, marked disaster for business, while for employees they got the opportunity to avoid...

In the last five months I have attended about 12 different trade shows, in my career I have managed exhibitions at in excess of 50 trade...

Budgets become tighter when there are more channels to manage - so it's important you take a sustainable approach to spending to maintain...

PR can create all sorts of opportunities for a business, and it's how you communicate to your wider stakeholders with the most relevant...

A business has goals. Every year the business needs to maintain momentum, bring in revenue and cover costs all while making profit. There...

In the digital age there are no communication barriers when it comes to cost and access; it has never been cheaper to set up a business....