Hoteliers' Voice S4E6 - Melia International - Sofia Muntaner: Evolution of hotel marketing
In this episode, Sofia Muntaner, the Senior Brand Marketing Manager at Melia Hotel International for Zel and Innside brands provides...
top of page
Subscribe to our newsletter for useful insights, digital resources, industry news and latest trends.
Search
Jun 531 min read
June's Hospitality Review - Marketing trends, Drip-pricing and EC decision on rate parity
In our latest episode of the Hospitality Review Show, we explore the current issues impacting the hospitality industry. Our panel of...
Jan 303 min read
Press Release: Journey launches new digital marketing programme for hotel spas
Spa Direct, Journey’s new digital marketing programme, to generate more direct bookings, greater revenue and lessen spa reliance on third...
Dec 6, 20236 min read
How to get started with PR
Public Relations runs deeper than media outreach. Follow these simple steps to maximise your return on your PR campaigns Public Relations...
Nov 22, 20235 min read
What B2B Marketers want: 2023 insights
The latest Business Barometer from Sapio reveals a resilience in marketing Marketers have always been pretty resilient. Anyone who works...
Nov 20, 202315 min read
Digital Marketing – performance metrics that drive revenue
In this episode we speak with Chris Kinlock a Performance Specialist, and Billy Mohan- Senior Performance Analyst, from Journey...
Nov 13, 202314 min read
Digital Marketing: Optimising the direct channel
We’re joined by David Ohandjanian, CEO & Founder, Up Hotel Agency to look into hotel marketing and how to optimise direct bookings...
Sep 7, 20235 min read
B2B Marketing - How to get the most from LinkedIn
As LinkedIn marks its 20th birthday, we look at what the site means for today’s B2B marketing and sales, and how to use it to maximum...
Sep 6, 20234 min read
How to measure your marketing
Successful marketing hangs on one key thing - measurement! If you don’t assess the impact against an objective, how can you claim to be...
Jun 24, 20233 min read
Cision - Global State of Media Report - 2023
We always look forward to reading Cision’s annual report - there’s so much ‘food for thought’ to help us better engage with the media and...
May 31, 202315 min read
Hoteliers' Voice S3E1 - How Best Western built a direct campaign with guest profiling
Chris Bowling, Head of digital marketing and ecommerce at Best Western UK joins us as our guest for Hoteliers' Voice to share how they...
Mar 9, 202310 min read
IHTF 2023 - Where to focus on tech for the guest experience
In this episode we're joined by Nils Ziehn, limehome’s Vice President of Product & Business Intelligence and Antonis Chalkiopoulos, CEO...
Feb 21, 20237 min read
IHTF 2023 - How Best Western is investing in its direct bookings
Joined by Chris Bowling, Head of Digital Marketing & Ecommerce at Best Western Hotels who at IHTF will deliver the presentation "Working...
Dec 2, 20225 min read
Pros and cons of working with a marketing agency
The purpose of working with a marketing agency is to make life easier for your business, while helping you achieve your goals. So why do...
Nov 23, 202217 min read
The human in hospitality: empathy & authenticity
Saar Sharon, Head of Hotel Capital Markets for Colliers International shares his insight and experience working internationally across...
Oct 17, 20224 min read
How a content strategy improves your business
Carefully crafted content, designed to educate and help your audience boosts your digital performance and supports your sales funnel A...
Sep 5, 20223 min read
Best digital marketing tools for start ups
Building a successful start-up is challenging. But the best digital marketing tools will give you an edge over your competitors and the...
Mar 7, 20226 min read
The ultimate guide to B2B content marketing strategy in 2022
Content marketing has become a critical part of digital marketing strategies not only to grab buyer attention through search and social...
Feb 2, 20226 min read
What’s the difference between earned, owned and paid content?
With 500 hours of video uploaded on YouTube every minute and 100 billion WhatsApp messages sent daily, cutting through today’s noise...
Oct 4, 20219 min read
Why the cost of acquisition bad for your health
By Ryan Haynes, Haynes MarComs and Andy Headington, Adido. Digital marketing is now the status quo when it comes to marketing, and while...
bottom of page