The latest Business Barometer from Sapio reveals a resilience in marketing Marketers have always been pretty resilient. Anyone who works...

As LinkedIn marks its 20th birthday, we look at what the site means for today’s B2B marketing and sales, and how to use it to maximum...

Successful marketing hangs on one key thing - measurement! If you don’t assess the impact against an objective, how can you claim to be...

In the age of information and the internet, B2B buyers now do a lot more independent research before engaging with a sales team. This...

We always look forward to reading Cision’s annual report - there’s so much ‘food for thought’ to help us better engage with the media and...

Experts and thought leaders can make a powerful difference to a business if their skills are harnessed in the right way. So what...

Defining the range of activities you’ll use to market your products or services, a PR and marcomms strategy should be a go-to guide for...

Choosing an agency to help deliver key aspects of your marketing or PR is a big decision for any business. After all, you’re going to...

Every business comes across commercial or internal operational challenges from time to time. But the businesses that are underpinned by a...

The purpose of working with a marketing agency is to make life easier for your business, while helping you achieve your goals. So why do...

If you’re ready to take your business from being a thought leader to a market leader and beyond, success hinges on a robust marcomms...

Saar Sharon, Head of Hotel Capital Markets for Colliers International shares his insight and experience working internationally across...

Build relationships with the media, the right way On joining a recent webinar where journalists shared their pet peeves with PRs, I took...

When working with Spanish media it is important to account for cultural differences. While Spanish media may have similar processes and...

The job of a product marketing professional is more often about maintaining the hype and interest in an existing product, rather than...

A look at event trends in B2B marketing to help you decide if events are worth the investment It’s long been said that people buy from...

How would you define success in terms of market expansion? Is it about increasing sales regardless of geography, expanding into new...

Having an innovative product that will genuinely improve your customers’ businesses doesn’t mean you will enjoy abundant sales. Time,...

What are some ways to identify whether or not a market has been under-penetrated? An under-penetrated industry is one where there is...

When entering a new market, it's important to be aware of the challenges in market penetration you may face. There are many different...