Hoteliers evolved their tech stack, but it’s a far cry from the tech industry’s expectations Hasn’t this year felt somewhat ‘normal’?...

Successful marketing hangs on one key thing - measurement! If you don’t assess the impact against an objective, how can you claim to be...

The purpose of working with a marketing agency is to make life easier for your business, while helping you achieve your goals. So why do...

If you’re ready to take your business from being a thought leader to a market leader and beyond, success hinges on a robust marcomms...

Saar Sharon, Head of Hotel Capital Markets for Colliers International shares his insight and experience working internationally across...

Build relationships with the media, the right way On joining a recent webinar where journalists shared their pet peeves with PRs, I took...

When working with Spanish media it is important to account for cultural differences. While Spanish media may have similar processes and...

The job of a product marketing professional is more often about maintaining the hype and interest in an existing product, rather than...

After a long (pandemic-induced) break, IHTF returned in May 2022. International hotel groups - including Accor, Penta Hotels, Nordic...

The cancellation of travel's big trade show, ITB, marked disaster for business, while for employees they got the opportunity to avoid...

12 September, 2019: The Brewery, London Sponsored by Amadeus, who seems to be making clear stake of ownership on the travel tech market...

In the last five months I have attended about 12 different trade shows, in my career I have managed exhibitions at in excess of 50 trade...

The events of the last two months - how they compare: Travel Technology Europe, London Olympia: If you're a British tech company,...

For me the Web Summit is like The Glastonbury for tech geeks. Forget the music - give me the business talks, the entrepreneurs and the...

Social media, email marketing, search marketing and websites are great tools, if the users know how to make the most of them. These tools...

Managing the marketing sales funnel is trickier now than it ever has been; while there are some fantastic tools to help compile data and...