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Aug 17, 20222 min read
Press Release: BD4's Personalization Cleared for Take-Off at Royal Air Maroc
BD4 wins at the airline’s inaugural Digital Open Innovation Awards and initiates project to improve engagement with anonymous website...

Aug 5, 20223 min read
Press Release: Hotel Profitability Automated with Intelligent Use of Data
SIHOT Extends IDeaS G3 RMS Integration To Maximize Profitability by Utilizing Extensive Data Points Germany, 2 August 2022: Machine...

Jul 5, 20226 min read
Targeting the Spanish PR Market
When working with Spanish media it is important to account for cultural differences. While Spanish media may have similar processes and...


May 11, 20223 min read
Press Release: BD4 to Help Retailers Travel Forward
German-based personalisation specialist rebrands from bd4travel as it expands services to new industries and targets new markets...

Apr 8, 20225 min read
How to Turn Around your Business with Communications
Harness the power of communications to set a direction, build momentum and drive change. Done right, it can totally reinvigorate a...

Mar 24, 20225 min read
The Power of Industry Events
The pandemic has made some people sceptical about doing face-to-face events again. But handled smartly, in-person events can have immense...

Feb 2, 20226 min read
What’s the difference between earned, owned and paid content?
With 500 hours of video uploaded on YouTube every minute and 100 billion WhatsApp messages sent daily, cutting through today’s noise...

Nov 25, 20215 min read
20 reasons to run a PR media campaign
Why Public Relations and Media Outreach is key for long-term business success, not just for building sales Running a media campaign needs...

Sep 10, 20218 min read
13 pitfalls to avoid in your value proposition and market positioning
How to communicate benefits of your product that resonates with your target buyer Businesses struggle to make inroads with their market -...

Jul 9, 20214 min read
The value of competitions, giveaways and reader offers
The term ‘public relations’ covers a multitude of communications and promotional methods and one of these is competitions, giveaways and...

Jun 30, 20217 min read
How to run a press trip and make the most of the investment
from targets to hosting journalists and securing that coverage Now that travel is on the cards again it’s going to be a scramble to get...

Jun 16, 20213 min read
Creating a media database
You may not always have the budget for an agency or the team resources or skills to run PR. While this may make your life a lot harder,...

Jun 16, 20216 min read
How to create a company news agenda
What, why, how, where, when? Ask yourself all these questions and the story will come to you When you first launch a business, a product...

May 18, 20216 min read
Calculating the success of a PR Media campaign
When embarking on any PR campaign, one of the first things you'll want to know is, how will I know if this will work or be successful? ...

May 11, 20214 min read
How to build credibility
Creating trustworthy reference and extending dialogue and industry engagement Building credibility is key to sourcing new customers,...

May 6, 20218 min read
The value and the costs of effective PR
A run down of the outgoings for effective PR. The investment agencies make. The technology behind the scenes, and the time involved PR is...

Mar 15, 20214 min read
The essentials you need to know about Marcomms
What is MarComms? Quick FAQs Marketing today is not an add-on. It shouldn’t be a ‘nice to have’. It is an essential part of a successful...

Dec 2, 20202 min read
5 things to do in Partnerships now
Make the most of the right partnership opportunities to drive leads and brand/product awareness

Nov 25, 20203 min read
Preparing to outsource marketing
When you know you need marketing support, the worst thing you can do is go to an agency without a clear idea of what it is you want them...

Nov 19, 20202 min read
Coffee Sessions to all marketing and lead generation
It’s been a tough year, and we want to end it by giving something back and helping you prepare for 2021 in advance. We will be offering...
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