IHTF 2023 - What to consider when buying hotel technology
Ahead of IHTF 2023, we speak to the presenters, panellists and sponsors to get insight on the content that will be shared and the key...
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Mar 14, 20233 min read
Live From Vienna: An Indepth Look at Hotel Technology
Travel Market Life to broadcast exclusive interviews with hospitality leaders during the International Hotel Technology Forum 2023....
Mar 2, 20234 min read
Today’s PR Tactics: Building a PR and Marcomms Strategy For a Modern Business
Defining the range of activities you’ll use to market your products or services, a PR and marcomms strategy should be a go-to guide for...
Feb 21, 20237 min read
IHTF 2023 - How Best Western is investing in its direct bookings
Joined by Chris Bowling, Head of Digital Marketing & Ecommerce at Best Western Hotels who at IHTF will deliver the presentation "Working...
Jan 23, 20233 min read
Selecting marketing and PR agencies: 11 things to consider
Choosing an agency to help deliver key aspects of your marketing or PR is a big decision for any business. After all, you’re going to...
Jan 10, 20233 min read
How communication engagement alleviates challenges
Every business comes across commercial or internal operational challenges from time to time. But the businesses that are underpinned by a...
Dec 2, 20225 min read
Pros and cons of working with a marketing agency
The purpose of working with a marketing agency is to make life easier for your business, while helping you achieve your goals. So why do...
Nov 25, 20224 min read
Preparing the business for growth: what does success look like?
If you’re ready to take your business from being a thought leader to a market leader and beyond, success hinges on a robust marcomms...
Nov 23, 202217 min read
The human in hospitality: empathy & authenticity
Saar Sharon, Head of Hotel Capital Markets for Colliers International shares his insight and experience working internationally across...
Oct 17, 20224 min read
How a content strategy improves your business
Carefully crafted content, designed to educate and help your audience boosts your digital performance and supports your sales funnel A...
Sep 25, 202210 min read
Future of Regional Aviation
Joined by Roope Kekalainen (CEO) and Jari-Jussi Viinikkala (CFO, the co-founders of Lygg present their vision for the future of regional ...
Sep 5, 20223 min read
Best digital marketing tools for start ups
Building a successful start-up is challenging. But the best digital marketing tools will give you an edge over your competitors and the...
Jul 4, 20223 min read
How to bring your product roadmap to life
The job of a product marketing professional is more often about maintaining the hype and interest in an existing product, rather than...
Jun 26, 20225 min read
Are B2B Events Worth Investing In?
A look at event trends in B2B marketing to help you decide if events are worth the investment It’s long been said that people buy from...
Jun 17, 20226 min read
7 key characteristics of a successful market expansion strategy
How would you define success in terms of market expansion? Is it about increasing sales regardless of geography, expanding into new...
Jun 10, 20224 min read
What your customers need to know about your product nowadays
Having an innovative product that will genuinely improve your customers’ businesses doesn’t mean you will enjoy abundant sales. Time,...
May 16, 20224 min read
Conversations from International Hotel Technology Forum 2022
After a long (pandemic-induced) break, IHTF returned in May 2022. International hotel groups - including Accor, Penta Hotels, Nordic...
May 16, 20224 min read
The key signs of an under penetrated market
What are some ways to identify whether or not a market has been under-penetrated? An under-penetrated industry is one where there is...
May 16, 20224 min read
What are some of the challenges experienced during market penetration?
When entering a new market, it's important to be aware of the challenges in market penetration you may face. There are many different...
May 16, 20224 min read
Everything you need to know about expansion marketing
If you're looking to take your business to the next level, expansion marketing is the way to do it. You get to discover new sectors and...
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