How to get the product team on board with marketing
8 ways product teams gain value from marketing Many companies would say that their teams could and should work in a more collaborative...
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May 11, 20224 min read
What is market penetration strategy? Everything you need to know
Market penetration strategy is a marketing concept that focuses on increasing the number of customers who purchase or use a company's...
Apr 30, 20227 min read
How to Get the Sales Team on Board with Marketing
9 ways sales influences marketing Aligning departments makes communications much more efficient, compelling and impactful. Enabling...
Apr 25, 20225 min read
7 reasons why a unique value proposition will help you stand out from your competitors
How important is it to have a unique value proposition? What makes you different from your competition? Is it enough to have a good...
Apr 8, 20225 min read
How to Turn Around your Business with Communications
Harness the power of communications to set a direction, build momentum and drive change. Done right, it can totally reinvigorate a...
Mar 24, 20225 min read
The Power of Industry Events
The pandemic has made some people sceptical about doing face-to-face events again. But handled smartly, in-person events can have immense...
Mar 7, 20226 min read
The ultimate guide to B2B content marketing strategy in 2022
Content marketing has become a critical part of digital marketing strategies not only to grab buyer attention through search and social...
Feb 2, 20226 min read
What’s the difference between earned, owned and paid content?
With 500 hours of video uploaded on YouTube every minute and 100 billion WhatsApp messages sent daily, cutting through today’s noise...
Jan 5, 20225 min read
Top marketing trends for 2022
Refresh your marketing so you’re relevant and seen in the right places in 2022 and beyond. Is your marketing ready for the year ahead? At...
Nov 25, 20215 min read
20 reasons to run a PR media campaign
Why Public Relations and Media Outreach is key for long-term business success, not just for building sales Running a media campaign needs...
Nov 10, 20215 min read
What is a value proposition?
Without a good value proposition, marketing efforts can only ever go so far. At Haynes MarComs we’re obsessed with value propositions. We...
Nov 9, 20211 min read
As featured on Companies Digest - Preparing to outsource marketing
When you know you need marketing support, the worst thing you can do is go to an agency without a clear idea of what it is you want them...
Oct 12, 20213 min read
Face up to it: the importance of in-person meetings
Building relationships and business travel will be back sooner than first thought. And - Why big pants may feature in your upcoming...
Oct 4, 20219 min read
Why the cost of acquisition bad for your health
By Ryan Haynes, Haynes MarComs and Andy Headington, Adido. Digital marketing is now the status quo when it comes to marketing, and while...
Sep 10, 20218 min read
13 pitfalls to avoid in your value proposition and market positioning
How to communicate benefits of your product that resonates with your target buyer Businesses struggle to make inroads with their market -...
Aug 4, 20214 min read
How to repurpose content
Make your content work harder by tackling all your marketing channels. Maximise investment in your content whether it’s blogs,...
Jul 13, 20216 min read
Go-to-Market Planning - How a startup can have it all figured out and scale quicker
What is a Go-to-Market plan and how to go about doing it Start-ups are a blank canvas where anything is possible. The only limits are the...
Jul 9, 20214 min read
The value of competitions, giveaways and reader offers
The term ‘public relations’ covers a multitude of communications and promotional methods and one of these is competitions, giveaways and...
Jun 8, 20215 min read
What to consider in creating stakeholder comms frameworks
Drive your message out to the market with each communication that you send, ensuring it is a tool to help you achieve your commercial...
Jun 1, 20215 min read
How to Keep Your Email Database Alive
A guide to keeping lists clean and making the most of engagement to contribute to your bottom line In email marketing, it’s quality not...
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