AI-driven revenue optimisation and automation provides unparalleled insights for pricing and revenue agility for independent hotels and groups
Loughborough, UK, 27 February 2025 - Access Hospitality’s Guestline unveils its latest development at ITB Berlin 2025 with the integration of an AI-powered Revenue Management System (RMS) within its Property Management System (PMS).
Independent hotels and groups can now command greater revenue and pricing control with unparalleled market insights and automation capabilities. Powered by SHR and seamlessly integrated in Guestline’s PMS, the RMS uses artificial intelligence to provide live forecasting and automated pricing calculations to successfully compete in a dynamic accommodation market.
Drawing live data from the Guestline PMS, the RMS leverages advanced AI to optimise revenue strategies, enhance accuracy, and streamline operations. Working with AI-powered demand forecasting, the system transforms complex data into actionable recommendations. This provides insight to hoteliers to anticipate market fluctuations and adjust strategies proactively for advancing revenue opportunities.
The system continually maximises performance using automated dynamic pricing based on real-time availability, demand patterns, and market trends, in turn reducing manual effort.
Early adopters in the Guestline customer base are exploring the wider capabilities the RMS presents for hotels to optimise pricing and position in the market. This development demonstrates the ongoing investment in Guestline solutions to support its hotel customers.
Access Hospitality is on a mission to simplify technology by providing an end-to-end, highly configurable platform for hotel and accommodation businesses. Automated through data and AI, underpinned by local support, Access Hospitality is committed to supporting hotels to meet the demands of today’s fast-moving, and ever changing hotel operating framework.
“Integrating a comprehensive AI-powered revenue management system into our Guestline Platform will help hoteliers automate time-consuming rate management and revenue processes,” said Andrew Metcalfe, Product and Engineering Director, Access Hospitality. “As costs become more pertinent to profitability, hoteliers need increased revenue efficiency to stay ahead in changing and challenging markets.”
“Hoteliers will benefit from enhanced operational and commercial efficiencies, as we further integrate Access Group’s hospitality solutions, due to having access to comprehensive data capabilities. Therefore, with increased automation – as we implement more AI and machine learning – hotels will be able to focus progressively on the guest experience rather than burdensome administration."
Guestline RMS now sits alongside other third-party RMS available in the market to give hoteliers the opportunity to select the software that aligns to their business priorities.
Exhibiting at ITB, Hall 8.1, Stand 120 Guestline is presenting the full portfolio of software solutions for independent hotels. For more information visit guestline.com
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Media contacts
For further information, contact:Sophie Cartwright, Divisional Marketing Manager UK/IRE sophie.cartwright@theaccessgroup.com or +44 1743 282300Ryan Haynes, Haynes MarComs: ryan@haynesmarcoms.agency / +44 (0)7919 510051
About Guestline
Guestline (an Access Company) provides the hospitality industry with innovative property management, guest engagement, payment and distribution software.
Founded on cloud technology, Guestline's solutions can equip independent hotels with everything they need to successfully run the business and generate more revenue - from intuitive PMS and booking software to fully unified channel management and payment solutions, ideal for any sized hotel or group.
Guestline provides thousands of hoteliers with the most feature-rich, best-in-breed and award-winning technology platform that includes PMS, CRS, Conference & Banqueting, Channel Manager, EPoS, Internet Booking Engine, GuestPay Payments and GuestStay Guest Experience solutions. With over 500 third-party integrations, Guestline can offer its clients a flexible, cost-effective, multi-functional system that allows them to stand out in an increasingly competitive marketplace.
About The Access Group
The Access Group is one of the largest UK-headquartered business management software providers. It provides solutions that empower more than 128,000 small and mid-sized organisations in commercial and non-profit sectors across Europe, USA and APAC, giving every employee the freedom to do more of what's important. Its innovative cloud solutions and integrated AI software experience across multiple Access products transform how business technology is used. Access employs approx. 8,000 people, continuously driving product innovation and customer service excellence.For more information, visit www.theaccessgroup.com or follow us @TheAccessGroup
About Access Hospitality
Used in over 115,000 hospitality sites across the US, EMEA and APAC, our leading hospitality software helps operators deliver great guest experiences, improve gross profit through streamlined operations and attract, retain and engage team members. Guestline - a recently acquired end-to-end hotel platform- operates in 25 countries across five continents and the team has over 30 years’ experience in the hotel sector. Every nine working hours, a new property goes live with Guestline.
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