Award-winning collaboration now includes building industry profile for portfolio of brands inclusive of Elegant Hotel Collection, World Rainbow Hotels and Best Loved Hotels
Bournemouth, UK, 23 October 2024: HotelREZ Hotels and Resorts, one of the world’s leading and fastest growing hotel representation companies, has extended its partnership with Haynes MarComs, an award-winning hospitality & technology marketing and PR consultancy, in a new 12-month agreement to leverage PR services for its portfolio of brands: HotelREZ, Elegant Hotel Collection, World Rainbow Hotels, and Best Loved Hotels.
Having successfully seen reservations up by 24% and revenue growth of 16% YoY, HotelREZ aims to further increase its brand footprint in the travel and hospitality industry. Haynes Marcoms will assist with several initiatives, including strategic marketing counsel, a dynamic PR strategy, content creation, and social media guidance.
Ryan Haynes, founder and director of Haynes MarComs, said: “Results speak for themselves and HotelREZ has seen the value we bring to their business. This expansion of work, to incorporate their portfolio of brands alongside our core work for HotelREZ Hotels and Resorts, will help us further support their global development strategy. Our counsel and connections throughout the travel tech industry and media enable us to help them work towards their commercial goals for all parts of their business.“
Daniel Simmons, Chief Commercial Officer of HotelREZ, said: “Partnering with Ryan and the Haynes Marcoms team has proven very positive for us, with a big increase in HotelREZ’s media coverage and brand presence. This made widening their remit an easy decision, and I look forward to working with them on our expanded partnership. There’s exciting times ahead for our portfolio, and Haynes Marcoms bring creative nous with deep industry knowledge which will help us achieve our commercial goals and build brand awareness in a competitive marketplace.”
In addition to content creation, media relations and marketing consultation, Haynes Marcoms supported HotelREZ with award nominations in 2024, gaining recognition in The Caterer’s Best Places to Work in Hospitality (May 2024) and The Sunday Times’ Best Places to Work (May 2024), as well as being shortlisted for Boutique Hotelier’s Best Hotel Technology Product (under 100 employees).
The extended remit and new contract for HotelREZ caps a stellar year of growth for Haynes Marcoms, a European Content Award 2024 and Netty Award 2024. Founder Ryan Haynes has also been selected to host key industry events and panel discussions at the likes of IHTF (April 2024), Social Business Space at IHS London (October 2024), and HOSPACE (November 2024). The company’s industry podcast Travel Market Life has also received record downloads.
To see how Haynes MarComs can help you, visit www.haynesmarcoms.agency
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