Connection improves to speed to market for hoteliers to compete and secure business at an improved cost per booking
London, UK, 5 December 2023: Cloudbeds, one of the hospitality industry’s fastest-growing PMS platform partners, and HotelREZ, one of the world’s leading hotel representation companies, have recently joined forces completing the development of a direct two-way interface.
The certified HotelREZ ‘REZswitch’ two-way API connection between Cloudbeds cloud-based hotel Property Management System (PMS) and CentralREZ, HotelREZ’s Central Reservation System (CRS) provides real time updates to manage inventory, rates, availability and bookings for distribution to the Global Distribution Systems (GDS), primarily used by travel agents, as well as to millions of other bookers using websites powered by the GDS worldwide. Hotel customers benefit from seamless connectivity between both providers.
This interface will ensure hoteliers receive real-time reservation delivery and availability updates from these channels, via the PMS, which is available to all existing and new Cloudbeds customers.
As market specialists, HotelREZ customers typically benefit from a significant growth of channel business via the GDS agency market as a result of strong account management, worldwide demand partners and optimising marketing and sales opportunities. HotelREZ works closely with each client to ensure a growth in this channel that in some cases can be up to 70%.
Mark Lewis, CEO & Founder at HotelREZ, said “We are constantly striving to find ways to help hotels improve their efficiencies, save time and automate processes to reduce pressure on staff but also maximise revenue potential. This new interface into CentralREZ not only enables hotels using Cloudbeds PMS to manage their GDS inventory with greater efficiencies but will also reduce the potential for errors and overbooking.”
Sebastien Leitner, Vice President, Partnerships, added: “We are pleased to be able to offer our Cloudbeds users a simpler way of distributing their inventory directly from the GDS and other key third party channels. The GDS is of great importance to hotels’ bottom line, being a great source for additional bookings, and HotelREZ is recognised as a global leader in the hotel representation sector. Our certified two-way interface will be highly beneficial to hotels, providing them with optimal revenue and yield capabilities."
Cloudbeds customers can also benefit from access to HotelREZ’s own network of preferred travel agencies and consortia partnerships, as well as its global demand programme, which includes corporate and MICE RFP generation.
About HotelREZ® Hotels & Resorts
HotelREZ Hotels & Resorts, founded in 2004 by Mark Lewis, an experienced hospitality industry professional and entrepreneur, is one of the world’s leading hotel representation companies, dedicated to connecting independent properties with bookers worldwide.
HotelREZ® is a SaaS enabled service company, providing distribution, web services, booking engines, revenue, sales consultancy and marketing services and support more than 2,800 independent hotels, apartments and hotel groups in over 100 countries, including private label GDS chain code solutions. Customers include StayCity ApartHotels, Dorint Hotels & Resorts, Queensway/Point A Group, Champneys, Exclusive Hotels, Hastings, The Zetter Group, View Hotels Australia, Versace Dubai, and Resident Hotels.
HotelREZ incorporates two hotel consortia: Best Loved Hotels®, a collection of unique global individual properties, with a dedicated GDS programme and website, aimed at high-end leisure travellers and agents, World Rainbow Hotels®, the world’s only GDS Enabled LGBTQ+ global hotel consortia, representing more than 1,200 hotels in over 230 destinations. HotelREZ also powers the Elegant Hotel Collection® - a full-service luxury soft brand serving a curated global network of unique and inspiring luxury hotels.
For more information, visit www.hotelrez.com
Bookable on airlines system chain code HO // Follow on X (formerly Twitter) @hotelrez // LinkedIn HotelREZ Hotels & Resorts // Facebook @HotelREZ.marketing // #HotelREZ
About Cloudbeds
Cloudbeds is the platform that powers hospitality, enabling tens of thousands of lodging businesses in more than 150 countries worldwide to grow and thrive. The award-winning Cloudbeds platform brings together technology solutions to increase revenue, delight guests, and streamline operations into a single unified system, enhanced by a curated marketplace of third-party integrations. Founded in 2012, Cloudbeds was named No. 1 PMS, No. 1 Hotel Management System, and No. 1 Guest Messaging Software by Hotel Tech Report in 2023 and was recognized as a major player in the 2022 IDC Marketscape Report. For more information, visit www.cloudbeds.com.
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